Not long ago, it seemed as if the fashion industry solely geared their trendy products and apparel to women who were of a more slender, slim build.
With shows like America’s Next Top Model and continuous media portraying skinny as being beautiful, with bare-boned models sprawled on the cover of every magazine, can you really blame clothing lines for gearing their products to be flattering for these types of women? Women come in all shapes and sizes, and that seemed to be something that the fashion industry seemed to forget.
And while many women are naturally slim, many other women were feeling limited in their fashion choices. Not only could curvier women not find many flattering options for everyday work wear, but they were also unable to find fitness clothing that was not frumpy or haphazardly made.
However, recently, there have been a variety of social media and advertising campaigns that have re-vamped the fashion industry’s production of clothing for all types of women.
Dove, Aerie, and Forever 21 have all made efforts to increase fashion-forward options for women who aren’t stick thin.
Universal Standard, an activewear company, is now jumping on the wagon. They have released their first ever size inclusive line and are offering stylish fitness clothing for women of many different shapes and sizes.
The collection includes bodysuits, t-shirts, tanks, Capri leggings, high waisted leggings, and other workout items that are made to withstand strenuous activity. The fabric is ultimately sweat proof and is made with antimicrobial fabric. At a reasonable price and 11 different color options, this line is sure to have a positive impact in the fashion industry.