The history of makeup has spanned long before the creation of name-brands like CoverGirl and Maybelline and it has advanced far beyond the formulation of lipsticks and foundation. Reaching beyond the scope of bottles and compacts is a category of cosmetics called permanent makeup. Permanent makeup utilizes tattoo techniques to address a variety of concerns and create desired beauty outcomes. These could include anti-aging, medical conditions, scarring or improving uneven skin tone, or enhancing features of the face such as eyelashes, lips, and eyebrows.
Some motivation for permanent makeup is efficiency and long-term cost and waste reduction (i.e. if you tint your eyelashes, you won’t have to buy as much mascara or makeup removal products). It’s also a viable option for those who have allergies to makeup.
The trend in permanent makeup that is taking the world by storm is called Microblading, a cosmetic tattooing procedure that fills in thin eyebrow areas with “micro” hair-like strokes of tattoos to make them look fuller and defined. As this procedure uses different needles and less intense pigment than traditional tattoos, they do require some upkeep.
A treatment can usually last 3 years, with some touch ups throughout. It is important to research the salon where one has the procedure in advance- look at reviews, testimonials, before and afters in addition to checking the accreditation. Two organizations to look for are the American Association of Micropigmentation and the Society of Permanent Cosmetic Officials. Be sure to read up on possible side effects and risks and book a consultation appointment before going through with this procedure, as it has semi-permanent results.
The procedure is minimally painful and healing times and results vary among patients. While the procedure can be pricey-anywhere from $400-$1500, many consider the treatment well worth it as they can rock a strong, natural brow without picking up a brow pencil.