Hollywood stars love dressing in characters to promote their new projects, and they used fashion as a powerful promo tool throughout 2024. “Method dressing” was the leading red carpet trend for the second year in a row, and here are five press tours that benefited from this elaborate fashion craze.
Dune: Part 2
Zendaya promoted Dune: Part 2 with a series of futuristic outfits that look straight out of Arrakis, while her co-stars Florence Pugh and Anya Taylor-Joy hit the red carpet in hooded outfits inspired by this cinematic universe.
Challengers
Zendaya also embraced the power of method dressing while promoting Challengers, and delivered countless show-stopping looks inspired by tennis.
It Ends with Us
Blake Lively’s fashion choices never disappoint, and she promoted It Ends with Us in a series of floral books inspired by her character Lily Bloom, who runs her own flower shop.
Beetlejuice 2
Jenna Ortega stayed true to her personal style while paying homage to the first Beetlejuice film by wearing numerous outfits inspired by its characters and the most iconic scenes.
Wicked
The press tour for Wicked was a masterclass in method dressing. Cynthia Erivo and Ariana Grande were both on top of their fashion game and delivered a series of pink, green, and black looks, honoring their respective characters.