Extensions and lash lifts are starting to outsell the mascara category. For a long while, mascara has dominated the cosmetics industry but, demand for other beauty products and services have been steadily growing for a variety of practical reasons. The lash treatment industry, in particular, has been skyrocketing as of late.
Women prefer lash treatments because they last for way longer than mascara treatments. They last for months versus mascara that you can just easily wipe off within the course of the day.
Lash treatments are also low-maintenance in the sense that you don’t have to do anything after getting the treatment. With mascara, on the other hand, you’ll still have to apply and reapply every so often. In essence, lash treatments don’t only save women money, they also help them save time in getting ready to go out.
The amount of players in the mascara industry is also a huge factor as to why there are more lash treatment products in the market. Formulation of mascara is a complicated process so naturally, young companies without much capital for research and manufacturing are hesitant to get in the field with industry giants. So, it’s much more profitable for indie brands to invest in categories that are easier to manufacture such as highlighters and lash treatments.
So, if you want to stick to your mascara do that, but why not try for lash treatments? They’re long-lasting, time-saving, and they have a lot of professionals out there offering this service.