2024 is shaping up to be a great year for celebrity hair care brands, and Blake Lively is the latest A-list star to enter this arena. Her long-awaited brand Blake Brown Beauty has been seven years in the making, and here’s everything you should know about it before investing in one of the products.
Tested System
Blake Lively’s hair has long been her “most identifiable part”, and she decided to pour all the hair care expertise she gathered over the years into her own brand. Blake Brown Beauty has been inspired by the tested system that worked wonders for Lively’s hair, which “alternates between strengthening and nourishing formulas to deliver what healthy hair needs most.”
First Drop
Blake Brown Beauty’s first drop is already here, and it includes eight innovative hair products. Gossip Girl star has been very open about the fact she doesn’t use a conditioner, so you won’t find one in Blake Brown’s offering. The first drop mostly features a mix of shampoos and hair masks that offer the right balance between straight and moisture, while also being sustainable, vegan, and cruelty-free.
Where to Buy It?
Blake Brown Beauty’s products are priced between $19 and $25, and you can find them on the brand’s official website and select Target stores.